Our training program for internal marketing departments is designed to empower your teams with the skills and knowledge needed to be more agile and efficient.

We cover a wide range of activities that AI can be beneficial for including desk top research, profiling new and existing audiences, marketing strategy, planning, performance marketing, creative development, asset building, and copy and content creation.

The academy offers informative and practical training, providing your teams with the ability to leverage and integrate their current tech stack while effectively utilising new and leading AI tools.

Our in-house facilitation and L&D portal ensure that the training is both accessible and impactful for all team members.

We specialise in guiding startups and enterprise businesses through the process of defining and launching new products and services.

Our approach to developing "go to market" propositions assists businesses in navigating the intricacies of opportunity development, brand and tone of voice establishment.

Additionally, we provide support in defining and realising the target market and audience, strategically developing a holistic marketing plan, and formulating a comprehensive launch plan encompassing all channels.

Our strategies smash the normal convensions, delivering ball-busting solutions that launch your brand to new heights.

We intimately comprehend your audience and create campaigns that grab attention and drive action.

From subtle nuances that amplify impact to bold initiatives that ignite engagement, we concoct a captivating blend that truly grips your audience.

A marketing studio offers a wide range of services to help businesses build their brands and grow revenue. Here is a summary of the marketing services that a marketing studio could offer:

Branding and Identity Development: we create and refine brand identities, including logos, brand messaging, and visual aesthetics, to establish a strong and memorable brand presence.

Digital Marketing Strategy: We develop comprehensive digital marketing strategies that may include SEO, content marketing, social media marketing, email marketing, and pay-per-click advertising to increase online visibility and drive traffic.

Website Design and Development: We build user-friendly websites that are optimised for both aesthetics and functionality, ensuring a seamless online experience for visitors.

Content Creation: Producing high-quality content such as blog posts, videos, infographics, and more to engage audiences and convey key messages effectively.

Social Media Management: We set-up and grow social media profiles, curating content, running ad campaigns, and engaging with followers to build a strong online community.

CRM/Email Marketing: Create and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions.

Data Analytics and Reporting: Our marketing studios provide in-depth data analysis to track campaign performance and make data-driven decisions for continuous improvement.

Marketing Automation: Implementing automation tools to streamline marketing processes, enhance efficiency, and personalise customer interactions.

Influencer Marketing: We collaborate with influencers to leverage their reach and credibility in promoting your products or services.

Video Production: Our marketing studios create compelling video content for marketing campaigns, including brand films, commercials, product demos, and tutorials.

At The Alternative, we don't just tell stories; we ignite them! We're not your run-of-the-mill copywriters; we're the rebels of the written word, crafting narratives that demand attention and leave an indelible mark. Here's how we redefine the art of storytelling:

Brand Narrative Revolution

We delve deep into the DNA of your brand, uncovering its essence, values, and mission. Then, we shape a narrative that's nothing short of revolutionary, daring, and uniquely yours.

Content Strategy with an Edge

Our strategies don't follow the crowd; they carve their path. We develop content strategies that are as bold as they are effective, ensuring your brand stands out in the noisy digital landscape.

Fearless Creative Copywriting

Our words pack a punch. From web content to marketing materials, our fearless copywriters inject an edgy, captivating energy that sets your brand apart from the mundane.

Visual Storytelling Beyond Limits

We break boundaries with visuals. Our graphics, videos, and imagery push the envelope, adding an electrifying layer to your brand's story.

Social Media

We're not social media managers; we're social media revolutionaries. Our campaigns don't follow trends; they create them, forging powerful connections with your audience.

Analytics not for the faint hearted

We don't just measure; we dissect and refine. Our analytics tools empower you to lead, not follow, in the ever-evolving world of brand storytelling.

Storytelling Workshops with Attitude

Our workshops are not for the faint of heart. We empower your team with the skills to infuse your brand with attitude and make a statement.

Revolutionise Your Digital Transformation with The Alternative

We redefine the landscape of digital transformation. Our expertise, backed by the visionary leadership of ALT Associates James Merrix and Guy Stanton, who are pivotal figures in the consultancy and tech delivery within our partner business. The Appoly Group, empowers your journey towards digital excellence. Here's how we lead the charge in transforming your business:

Strategic Digital Consulting

Our battle-hardened consultants, led by James Merrix, chart your digital transformation roadmap. We align technology with your business goals, ensuring a seamless transition.

Tech Disruption

Guy Stanton's visionary leadership in tech delivery drives innovation. We introduce cutting-edge technologies that disrupt the norm, giving your business a competitive edge.

Data-Driven Insights

We harness the power of data to make informed decisions. Our analytics experts provide real-time insights, allowing you to pivot and adapt swiftly in the digital landscape.

Cloud Revolution

Embrace the cloud with confidence. Our cloud architects, under James Merrix's guidance, architect scalable and secure cloud solutions tailored to your needs.

Cybersecurity Fortification

Protect your digital assets with military precision. We employ state-of-the-art security protocols, safeguarding your business against cyber threats.

Agile Development

The Appoly Group’s tech prowess guides our agile development teams. We build custom applications and software that evolve with your business needs.

User-Centric Design

The teams dedication to user experience shines through. We design digital interfaces that captivate and engage, ensuring customer satisfaction.

Continuous Transformation

Digital transformation is not a one-time event; it's a journey. We provide ongoing support and enhancements, keeping your business at the forefront of innovation.

Elevate Your Internal Communications with The Alternative

We specialise in providing top-notch marketing services tailored specifically for internal communications. Here's how we can support your internal communications programme.

Strategic Internal Messaging

We craft compelling internal messages that resonate with your employees, ensuring they are well-informed and engaged with your company's goals and vision.

Employee Engagement Campaigns

Our expert team designs and executes employee engagement campaigns that foster a sense of belonging and commitment among your workforce.

Creative Content Development

We develop visually appealing and informative content, including newsletters, videos, infographics and capturing live events to deliver your messages effectively.

Intranet Enhancement

Leveraging the power of technology, we optimise your intranet to serve as a central hub for seamless communication and collaboration within your organisation.

Data-Driven Insights

We utilise data analytics to gain valuable insights into the effectiveness of your internal communications, enabling continuous improvement.

Training and Workshops

We offer training sessions and workshops to empower your internal communications team with the latest strategies and best practices.

Ongoing Support

Our commitment to your success doesn't end with project delivery. We provide ongoing support to adapt and refine your internal communications strategy as needed.

Crafting Unique Employee Value Propositions (EVPs) for Recruitment Success

We specialise in developing and implementing compelling Employee Value Propositions (EVPs) that talk directly with top talent, setting your organisation on the path to recruitment success.

What Is an EVP, and Why Does It Matter?

An EVP is more than just a statement; it's the essence of your employer brand. It defines what makes your organisation unique and why top talents should choose you. At The Alternative, we understand that a well-crafted EVP is the best platform in attracting and retaining the right talent.

Our Approach

We don't believe in one-size-fits-all solutions. We tailor our EVP development process to your organisation's unique culture, values, and goals. Our process includes:

Discovery: We delve deep into your organisation to uncover its essence, culture, and values.

Strategy: We develop a customised EVP strategy that aligns with your recruitment goals.

Crafting: Our team of expert copywriters and strategists craft compelling EVPs that resonate with your target audience.

Implementation:We help you roll out your EVP across all relevant channels and touch-points.

Join Us on the Journey

Elevate your recruitment marketing game with a compelling EVP crafted by The Alternative Let's embark on a journey where your organisation's values, culture, and uniqueness become a magnet for the best talent in the industry.

Elevate Your Brand with The Alternative's Social Media Management Service

We understand that effective social media management is not just about posting content; it's about creating meaningful connections with your audience and driving real business growth. Our Social Media Management Service is designed to take your brand's online presence to the next level.

Strategic Approach: We don't believe in random posts. Our experts craft a comprehensive social media strategy tailored to your brand's goals and audience.

Content Excellence: Engaging content is the heart of social media. We create eye-catching visuals, compelling copy, and interactive multimedia to captivate your audience.

Community Building: We foster genuine connections with your followers, turning them into loyal advocates for your brand.

Data-Driven Insights: We constantly analyse performance metrics to fine-tune our approach and ensure your social media efforts yield tangible results.

Our Services

Content Creation: Our creative team generates visually stunning and highly shareable content.

Scheduling and Posting: We manage the posting schedule to optimise reach and engagement.

Community Engagement: We interact with your audience, respond to comments, and address queries promptly.

Data Analytics: We provide regular reports on your social media performance, enabling data-backed decision-making.

Campaign Management: From hashtag campaigns to giveaways, we execute innovative campaigns to boost your brand's presence.