Phil Wright, Board Strategist

Phil Wright, a visionary in the realms of brand and digital strategy, serves as the Non-Executive Chair at The Alternative. As a joint founder of the highly acclaimed Big Communications and Fuse Digital, Phil has a storied history of leading agencies from humble beginnings to industry pinnacles, both in creativity and commercial success.

Professional Journey:

  • Agency Growth and Acclaim: Under Phil's stewardship, his agencies expanded from a team of three to over 100, earning a reputation for balancing creative flair with commercial acumen. This journey includes securing over 200 industry awards and achieving a ranking within the Campaign top 50 by financial performance and top 5 by profit per employee.

  • Impressive Client Portfolio: Phil's leadership saw the successful management of high-profile clients such as WKD, Lucozade, Sharwoods, British Heart Foundation, Alliance and Leicester, and Jewson.

  • Strategic Leadership: Phil played a pivotal role in the full sale of his agencies to the AIM-listed Mission group, continuing as CEO and contributing significantly to the PLC operational board. His expertise was crucial in transitioning the business into the TMMG network.

  • Non-Executive Roles: As the non-exec Chairman of Chapter, Phil’s guidance was instrumental in positioning the agency for a successful sale, marked by consistent profit growth and an expanding roster of clients including Virgin, Nissan, and Bentley.

  • Investment and Board Contributions: Beyond agency leadership, Phil has actively invested in and served on the boards of various businesses, aiding in their growth and preparing them for successful sales or exits.

Areas of Expertise:

  • Phil's specialisms are deeply rooted in brand and digital strategy development, particularly in driving digital growth for e-commerce businesses.

  • His sector expertise spans Hotel and Hospitality, FMCG, Charity, and Professional Services, reflecting a broad and deep understanding of diverse market dynamics.

Educational and Personal Achievements:

  • Phil holds a Business degree and was awarded a scholarship in the USA.

  • He is a distinguished Fellow of the Chartered Institute of Marketing (CIM).

A Glimpse Beyond the Boardroom:

  • Phil’s unique experiences include a role in 'Teen Wolf 2'.

  • He played soccer for Iowa State University.

  • A proud supporter of WBA, Phil combines his love for soccer with a fulfilling family life, being a father to five children.

Phil’s role at The Alternative embodies a blend of creative vision and strategic insight, driving forward the ethos of innovative and impactful marketing solutions. His vast experience and dynamic approach make him an invaluable asset to the team and our clients.