Liz Jafari, Tech CMO

Liz Jafari, with a distinguished career of over five decades, is an exemplary figure in technology marketing. Her professional journey is characterised by an unwavering commitment to customer-centricity, bridging the gap between organisations and their audiences across various tech capabilities and industries.

Career Highlights:

  • Capita's Marketing Dynamo: In her role at Capita's software division, Liz masterfully articulated the division's value in the context of customer needs. She played a pivotal role in harmonising marketing strategies for new technology acquisitions and transforming technology scale-up partners into lucrative business ventures.

  • Broad Spectrum Client Support: Liz applies her extensive experience to guide clients ranging from start-ups and scale-ups to mid-sized enterprises within the tech ecosystem, utilising her strategic acumen to fuel growth and success.

Contributions and Roles:

  • Judge and Advisor: Beyond her core marketing role, Liz serves as an awards judge and advisor to a commercialisation partner specialising in B2B scale-ups and technological innovations.

  • Mentor to Start-Ups: Liz excels in connecting innovative start-ups with essential resources and opportunities, aiding their success in the competitive tech landscape.

Philosophy and Impact:

  • Liz's visionary approach and commitment to fostering synergy within the tech industry have garnered her widespread respect and recognition.

  • Her expertise goes beyond setting new trends; it's about carving out successful paths for burgeoning tech ventures.

Ongoing Influence:

  • Liz remains a formidable force in tech marketing, relentlessly pushing the boundaries and paving the way for emerging tech enterprises to thrive. Her remarkable track record and dedication to the progression of the tech industry make her an invaluable resource for our team and the tech clients we collaborate with.

We are delighted to work with Liz Jafari, an exceptional leader in tech marketing, and eagerly anticipate furthering our joint efforts in propelling our tech clients towards greater achievements with her invaluable insights and expertise.