Leanne Franklin: CRM Strategist

Leanne brings a wealth of experience and a distinct flair for CRM and digital strategy. With fifteen years of honing her expertise in the CRM realm, Leanne stands as a beacon of knowledge and strategic prowess in transforming customer relationship management into a powerful tool for business growth and customer engagement.

Professional Highlights:

  • Diverse Industry Exposure: Leanne's journey includes pivotal roles at renowned entities such as River Island and L'Oreal. Her experience across these diverse sectors has equipped her with a deep understanding of varied customer dynamics and market trends.

  • CRM Leadership: Leanne's tenure as a CRM lead for a leading Midlands agency marks a period of significant growth and innovation. Under her guidance, the agency saw a remarkable evolution in its CRM strategies, setting new benchmarks in customer engagement and retention.

  • Strategic CRM Implementation: A hallmark of Leanne's career has been her ability to not just devise, but also seamlessly integrate CRM strategies into the broader business framework, ensuring that these strategies are not siloed but are integral to overall business growth.

Approach to CRM Mastery:

  • Leanne's passion lies in translating complex data into actionable, impactful retention and engagement strategies. She possesses a unique talent for interpreting customer insights and weaving them into coherent, effective CRM plans.

  • A proponent of continuous evolution, Leanne believes in constantly refining CRM activities to keep pace with changing market dynamics and customer preferences. Her approach is always proactive, aiming to stay ahead of the curve in customer engagement techniques.

Current Role:

Leanne continues to be a driving force in redefining how businesses interact with their customers. Her strategies are not just about maintaining relationships but elevating them to new heights, ensuring that every touchpoint with a customer is an opportunity for growth and deepened engagement.

Invitation to Collaboration:

For businesses looking to revolutionise their customer relationship management, Leanne represents the pinnacle of expertise and innovation in CRM strategy.

Connect with The Alternative to discover how Leanne's visionary approach to CRM can transform your business's customer engagement and retention landscape.