James Merrix, Digital Transformation Consultant

James Merrix, serving as an Associate and a Digital Transformation Consultant at The Alternative, embodies the cutting edge of digital innovation. With his roots as the founder of a forward-thinking technology studio, James has refined his prowess in melding advanced technology with strategic business applications, particularly shining in the realm of digital marketing.

Professional Edge:

  • Innovative Blend: At the core of James's role is his unique ability to synergise his expertise in mobile, web, and AI technologies with impactful digital marketing strategies.

  • AI-Driven Marketing: A significant facet of his approach includes harnessing AI technologies for deeper insights and heightened customer engagement, setting new benchmarks in how businesses connect with their audiences.

  • Practical Transformation: James is dedicated to converting complex technical concepts into practical, result-oriented strategies. His focus ensures that digital marketing efforts are not only innovative but also in tune with the ever-evolving demands of the industry.

Commitment to Excellence:

  • James's role is pivotal in ensuring that The Alternative’s digital marketing initiatives are not just advanced but are also precisely aligned with our clients' unique needs.

  • As a lifelong learner, he keeps his finger on the pulse of emerging trends, positioning The Alternative at the vanguard of technological progression in digital marketing.

Philosophy and Contribution:

  • James's philosophy centres on a relentless pursuit of excellence, underpinned by a passion for learning and innovation. His contribution to the team is not just about bringing in cutting-edge solutions but also about fostering a culture of continuous advancement and thought leadership.


Driving Forward:

With his dedication and enthusiasm, James is a key player in The Alternative’s journey towards redefining the landscape of digital marketing. His expertise and vision are instrumental in propelling our clients towards success in an ever-dynamic digital world.