THE ALTERNATIVE GROWS WITH EXPERTISE
Introducing Our New Associates
Just two months after our launch, we at The Alternative, are excited to announce a significant expansion of our team. We've welcomed a group of nine seasoned professionals as part of our pioneering Associate collective, enhancing our capabilities and enriching our expertise.
A Milestone for The Alternative
Our new 'ALT Associates' represent a crucial step forward in our ongoing mission to challenge the traditional agency model. These experts bring decades of specialised experience across various marketing disciplines, providing our clients with unparalleled access to knowledge and insight.
Meet the ALT Associates
Our Associates have backgrounds with some of the most renowned international brands, making them pivotal to our dynamic service offerings. Here's a brief introduction to some of these key figures:
Liz Jafari, a Tech CMO expert with over five decades in the industry, brings a deep understanding of tech and upskilling.
James Merrix, a consultant in Digital Transformation, ready to guide our clients through their digital journeys.
Guy Stanton, a Business Strategist who crafts winning strategies for complex business challenges.
Phil Wright, our Brand and Advertising Consultant, enhances our brand narrative capabilities.
Leanne Franklin, focuses on Data and CRM strategies, turning data into actionable insights.
Caroline Yates, excels in Performance Marketing, optimizing our clients' digital ad strategies.
James Wood, a Media Planning expert, ensures our campaigns hit the right notes and audiences.
Alex Sargent and Emma Lawrence from DSA Global, enrich our team with their exhibition and event expertise.
What This Means for Our Clients
The integration of these Associates into our team allows The Alternative to offer a standard of service and a depth of insight unmatched by typical agencies. Each Associate not only contributes a wealth of knowledge but also a unique perspective that enhances our ability to meet diverse client needs.
Liz Jafari shared her enthusiasm about joining The Alternative, highlighting the innovative approach to client engagement and the opportunity to apply her extensive experience in new and impactful ways.
A Word from Our Founder
Angel Gaskell, our founder and an award-winning marcomms expert, expressed her excitement about the expansion:
“I'm absolutely thrilled to welcome such decorated experts to our Associates collective. The incredible value they've already begun to bring to our clients and our ability to expand this offering so soon after launching reflects wonderfully on our first few months. In a landscape that demands innovative and dynamic strategies, our Associates are key to providing the unique insights and alternative approaches that help our clients thrive globally.”
Looking Ahead
As we continue to grow and enhance our capabilities, The Alternative is committed to maintaining this momentum, fostering a culture of excellence, and pushing the boundaries of what a marketing studio can achieve. Stay tuned to our blog for more updates and insights from our unique team of experts!