DELAWARE PRO.

delaware pro, an international corporation with offices worldwide, sought to revitalise its internal marketing campaign. The goal was to engage and unite senior teams and partners across its global network, conveying the company's values and fostering a cohesive corporate culture.

The Alternative undertook a comprehensive strategy to bring this vision to life, focusing on multimedia storytelling and ongoing engagement.

Multimedia Capturing: We embarked on a journey to various delaware pro locations, capturing the essence of their operations through both photography and videography. This approach provided a rich, multifaceted view of the company's daily life, people, and values.

In-depth Interviews: Interviews with senior team members and partners were conducted, offering personal insights into the company's ethos, future vision, and the role of each individual in shaping its trajectory.

Film and Photo Editing: The collected footage and photographs were meticulously edited to produce a series of compelling films and visual narratives. These were adapted for diverse platforms – from social media to internal channels, ensuring engagement across all communication touch points.

Continuing the Narrative: Recognising that effective internal marketing is an ongoing journey, our campaign with delaware pro is set to continue throughout 2023 and 2024. This allows for the narrative to evolve and remain relevant, keeping the internal audience engaged and connected.

The campaign has already made significant strides in enhancing internal engagement at delaware pro. Employees across the globe have reported a deeper connection with the company’s mission and a stronger sense of unity. The ongoing nature of the campaign ensures that this momentum is not only maintained but also built upon, fostering a dynamic and cohesive corporate culture over the next two years.

THE ALTERNATIVE's collaboration with delaware pro is a testament to the power of continuous, multi-faceted internal marketing. Through our strategic use of photography, videography, and storytelling, we have created a campaign that resonates with employees globally and continues to evolve, reflecting the ever-changing dynamics of the international business landscape.