Angel Gaskell is a distinguished professional with two decades of expertise in the field of marketing. Her passion lies in brand strategy, digital marketing, and content creation. Angel possesses a unique ability to decipher the intricate demands of businesses and consumers, enabling her to craft robust strategies that foster collaboration within internal marketing teams.

In 2018, Angel ventured into the entrepreneurial realm, founding her first agency, which swiftly garnered accolades. Her agency earned prestigious titles such as "Global Content Marketing Agency of the Year" and "European Content Marketing Agency of the Year." Angel herself was recognised as the "Business Person of the Year" and the "Digital Innovations Person of the Year." Furthermore, she earned a spot on Campaign Magazine's esteemed "40 Under 40" list.

Driven by her entrepreneurial spirit, Angel embarked on a ground-breaking initiative known as "The Alternative." Positioned as a post-agency rebellion, The Alternative seeks to unite human creativity, experience, and AI to revolutionise marketing strategy creation and execution. This innovative approach distinguishes The Alternative from traditional agencies.

Beyond her professional endeavours, Angel is an ardent supporter of significant causes and initiatives, notably advocating for the LGBTQIA+ community. Angel is also the Founder of Women & Marketing a group of senior change-markers in the marketing industry.